Whether it’s along your staircase, in your bed room or pride of place in your living room …
A gallery wall is a curated screen of photos, posters or prints, artistically set up on a wall using image frames security hardware.
Gallery walls or picture walls have become quite popular over the last couple of years, offering an simple method to update your interiorsarchival tape, change bland walls, create a centerpiece in your house, and bring some character and personality to your living space. Instead of using paint or wallpaper for a function wall, you can do so with a gallery wall, and it can be positioned anywhere in your house, although popular areas are often in the corridor, up the staircase or in the living room.
If developing a gallery wall in your house is a task you‘ve been putting off for a while, now is your chance to get it done,’ says Clare Moreton, image professional at CEWE. ‘ Producing a gallery wall quality office design does not need to be intricate or take hours on end. It’s everything about uniting your favourite pieces that likewise showcase your personality. Experiment with different designs and types of wall art– whether that’s a mix of strong block colour prints, bright wacky patterns, typography images or your favourite family images.’
There are 2 main choices for gallery walls:
You can produce a gallery wall using your own photos and art and purchase suitably sized image frames to hang on the wall.
You can purchase a curated set of framed wall art prints (these are often themed such as botanical or landscape prints), that you can simply hang on the wall.
Want to display your most valued pieces of art, favourite prints, or those unique family minutes from birthdays, to wedding events and new arrivals? The group at Artfinder talk us through how to build the best gallery wall …
1. Collect, collect, collect
Start making a collection of things you like, from initial art, to handmade prints to photos. As you begin gathering, think of the scale of your possible collection and the arrangement you want. Do you want to keep them all the same size? Or operate in a mix of different sizes? Search for inspiration online, in your favourite cafes and restaurants, or in the house shows and exhibits.
2. Produce a style
When you have a selection you more than happy with, choose your favourites and group them by styles e.g. family, unforgettable places, happy events, or another mix that indicates something to you. For art or prints, select colours that choose your room design or fit the tone of the room you want to display them in. Or, just ones that make you delighted!
Have a look at a couple of gallery wall ideas on Instagram:
This content is imported from Instagram. You might have the ability to find the same material in another format, or you might have the ability to find more info, at their web site.
3. Even or odd?
Choose if odd and even numbers work best. Often even numbers work well in regimented groups of the same size, but more random arrangements or collections work much better with odd numbers.
4. Measure up
Measure your wall area and lay your collection on the flooring. Stand back and take a look at them all together ( permit a little bit of area between them for the frames). Does anything jump out as incorrect? If yes, take it out. Or exists room for you to include more? Take a image of your possible combinations.
5. Pick your frames
When you are happy with the design, get your frames. You need to choose whether you want them to blend in or contrast with the wall, or to stand out in their own right. Choose if you want them all precisely the same, or if you want great deals of different colours. A white or neutral frame is best for Scandi-style interiors, while black image frames are more matched to contemporary or commercial themed interiors.
Maybe even think of gathering different designs of frames in the same colour; this too can include interest. Are they going to be different sizes? If you’re purchasing art work it might be much easier to purchase pieces framed or ready to hang on box canvases.
6. Pick the design
Do you want cool rows or an organic arrangement? Take a look at your initial images— do the framed pieces still fit your plan? Do you need to swap anything? When you are happy take another image.
7. Hanging
You’ll need nails or image hooks and a hammer. Some people go the whole hog and make themselves paper templates, which will help if you’re a first timer! You’ll likewise need a pencil and rubber, a ruler and wall filler in case of errors. Draw gently on the walls where the top corners of the frames will be. Measure and mark just how much lower down the picture frame you want your nail holes. Start hammering and get them all up. Utilize a spirit level to make sure whatever is straight.
8. The final look
Stand back, take pleasure in, and bask in the magnificence of your creation. Remember, your gallery can be quickly be swapped or upgraded with brand-new favourites whenever you seem like. For example, if you‘ve got art prints, you might want to switch it up for a brand-new season to present an autumnal/winter theme. Just choose what you want to take down and either remount or replace it with a comparable sized piece.
How to create a gallery wall in 8 simple steps
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OASDI Limit 2024 Update: MaximizeOASDI Limit 2024 Update: Maximize
Last year, we saw a significant shift that rattled the foundations of Social Security contributions. This year is no different; 2024 brings another wave as the oasdi limit 2024 climbs higher than ever before.
You’ve heard whispers at work about it or seen headlines flash across your screen. It’s time to get a clear picture because this change isn’t just news—it directly impacts how much you’ll pay into Social Security and what your future benefits might look like.
I’m peeling back the layers on these new rules so you can see exactly how they play out in real dollars and cents for both employees and employers alike. Stick around—knowing this could make all the difference when planning for retirement or crunching payroll numbers.
Understanding the OASDI Limit in 2024
The OASDI limit, which affects your paycheck by deducting a portion of it for Social Security taxes, is an impactful part of the Old-Age, Survivors and Disability Insurance program. For those scratching their heads, let me break it down: The Old-Age, Survivors, and Disability Insurance program caps how much of your income can be taxed for Social Security each year. And guess what? In 2024 this cap is jumping up to $168,600.
What is the OASDI Limit?
The OASDI limit, or social security wage base, acts like a ceiling on earnings subject to that familiar social security tax we all love to hate. It’s like saying “You only have to pay up until here; after that enjoy your hard-earned money.” This isn’t just an arbitrary number though—it’s pegged to average wages which means when we’re all making more dough on average, Uncle Sam adjusts his slice of our pie accordingly.
This leads us into why this matters: if you earn under $168,600 in 2024 (which most people do), every dollar earns its own little shadow called FICA—yep that pesky payroll tax—but if you soar above that amount? Well then congratulations high-flyer. Your additional income gets off scot-free from these particular taxes.
Calculating Your Contributions
You might now wonder how they decide who pays what. So let’s get down with some math fun—you contribute a steady rate of 6.2% towards social security taxes from each paycheck until your earnings hit that sweet spot—the wage base limit ($168,600). Once there however it stops even if salary keeps climbing because there’s no need for wings Where eagles dare not perch—or something poetic like that.
Your employer matches this dance step-for-step contributing another 6.2%, so together both are grooving at a combined total rate hovering around 12.4%. But before self-employed folks start feeling left out don’t worry—we haven’t forgotten about you. You guys get double dipped since technically being both employee and employer which brings us to paying full combo meal deal at said tasty tune of 12.4% solo style—all without any fries on side unfortunately.
How the OASDI Limit Affects Social Security Contributions
Buckle up buttercups because changes in these limits affect everyone involved—from workers diligently watching deductions disappear from their paychecks right through companies doing the actual deducting themselves. Employers must keep tabs to make sure correct withholding happens based on updated figures, or else they might face the wrath of IRS spirits come audit time—and nobody wants that kind of unexpected surprise.
Tile RoofingTile Roofing
Tile Roofing Installation
Mighty Dog Roofing provides the the best choice for tile roofing installers located at Plano Texas. There is no company with the experience, professionalism, or workmanship to match ours in the field of Plano roofing. We’ve got more than 30 years of industry experience to our credit We’re excited to share what we know about your roof.
Installing a Tile Roof?
Concrete tiles are another option for roofs. There are many different varieties of concrete tiles to choose from. The disadvantage is that concrete is heavier than other tiles however the concrete can also be warmer and easier to deal with. Before you begin, you need to make sure that you have all the tools necessary to perform the project completely. You will need a saw, cant strips, insulation, tiles, metal flashing, and battens.
How to Install a tile roof
To begin, you will need to add your roofing insulation to the flat surface of the roof. There is many different types of roofing insulation to choose from so you can decide when you are ready. The most popular type is the thirty-pound felt. This is the most common choice for homeowners because it does a good job at protecting your roof and keeping damaging water away from the structure.
Next you want to install the metal flashing where you feel it is needed. Flashing helps to join to areas or sections of roofing together such as around skylights and chimney’s. The best choice in flashing is the twenty-eight gauge corrosion-resistant metal.
Now you want to nail down the cant strip flat against the eave of the roof. You will need to make sure that the strip slants the first layer of tiles so that it will create an even pattern with the rest of them. That way water can drain down like it should.
Now you will need to measure the length of the tile and then mark the next area. Be sure to allow a one-inch overhang for the eave to be covered. You will then want to nail the batten blow the tiles and flat against the line. Do this all the way through until you have completed the entire roof tile look. Follow through with locking all the joint areas to make sure that you form a good seal using your tiles and that will protect them.
Over the years you may find that a clay is not suitable for your environment due to too harsh of a winter or because you do not like the look of the finished project. Tile has been used for many years and has proven to be dependable and reliable in separating you from the harsh elements. Instead of going with the normal clay look choose another design instead.
Concrete Tile Roofing Solution For Diverse Requirements
Concrete tiles have been in use for over 10 years. These tiles are durable and virtually impervious to all kind of pest. They also require the least amount of maintenance compared to other options. Concrete tiles are extensively used for roofing due to their numerous benefits. To ensure that the tiles are efficient there are certain requirements to follow.
Roof washing
Properly cleaning the roof is crucial. It should not accumulate dry leaves or other materials that hold moisture, which can cause fungus to develop and decrease its longevity. It is important that concrete tiles are cleaned after they are put up. However, it can be difficult to wash the roof. Therefore, it is recommended to employ a business that can provide complete roofing solutions. To ensure its longevity you must apply an adsorbent with fungicide once the roof has been washed.
Repair
The weather changes can cause tiles to become weathered after they’ve been put in. This is why it is essential that the damaged tiles be replaced. The roof solution that installs the roof provides the maintenance service. This is why you should contact them for the repair work too. Damaged tiles could allow snow and rain to pass through the lower portion of your home. In order to safeguard your home from any damage caused by a roofing issue it is important to be aware of the need to repair tiles as soon as you notice it.
Re-pointing
The concrete tiles once in a while require being pointed again. Re-pointing services are offered by roofing companies that install roofs. After a period of time it is advised to have the tiles repaired. If you do not take care the possibility is that there could be an issue with seepage. Tiles that aren’t placed or pointed may create distortions in the appearance of your roof.
Concrete tiles can be heavy therefore ensure that your roof is well-supported when installing concrete tiles. In addition to their weight, if considered an issue, they provide one of the best roofing options that can be used to satisfy a variety of needs. You should hire a company that has experience in providing a complete roofing solution and a proven track record in the installation of concrete tiles.
Exceptional Features of Tile Roofing
The tile roofing option is the best option for architects and homeowners because of its high-quality timeless looks and integral energy efficiency features. It’s supposed to be among the most stunning, long-lasting and cost-effective in the world. Roofers are experts in the installation and maintenance of clay roofing tiles, as well as concrete roofing tiles. They can also flawlessly install and maintain the following high-quality tile roofing products which include:
1. Clay Roof Tiles
2. Metal Roof Tiles
3. Asphalt Roofing
4. Spanish Style
5. Composite roofing tiles
Reputable roofing contractors provide residential and commercial roofing solutions for different purposes. They offer attention to detail for every roof construction project, repair work inspections and renovation. Since tile roofing is comprised from concrete and clay numerous people select it for their home remodeling projects. Its weight alone gives exceptional strength to the roof in general.
It might be the most suitable alternative for you if not familiar with roofing. It is timeless and beautiful to your home and isn’t prone to extreme climatic conditions. It’s also selected because of its several enticing attributes, such as:
Curb Appeal
Tile roofs give a stylish look, elegance and charismatic aesthetics to homes and offices. Its unique and premium architectural style is one of the reasons it is preferred. It can also be used to match the theme of the house and is often available in a variety of colors and styles. The obvious benefit is that it is easy to customized to suit your personal style needs and home’s appearance. If you’re an architect or homeowner, you will find the amazing features of the roofing tiles. It is also a great way to improve the beauty of your home in terms of value, quality, and overall appearance.
Shapes and colors
It comes in a wide variety of colors, styles forms, and formats to meet the ever-changing needs of homeowners. There are many types of roofing tiles made from concrete. Tile roofing can come in the form of shake, shingle as well as traditional Spanish or Mediterranean styles. The tiles can be constructed artistically by hand according to the demands. For a richer palette of colors and textures, people favor hand-brushed tiles.
Durability
Tile roofs are able to withstand the most severe natural conditions. It can withstand through the elements of snow, rain, wind, and hail. Due to its versatility and durability, tile roofs must be properly installed. It’s maintenance free and will provide years of performance throughout the decades.
Affordability
It may be slightly higher than shingle roofs but a tiled concrete roof lasts longer and will provide the similar strength throughout the year. It is highly efficient in nature and is the most efficient energy-saving choice for construction, architect and home renovators.
It is important to choose the most skilled company to offer you unique and striking tile roofing.
How to Repair a Tile Roof
If you’ve got a tile roof over your house and it is leaking, you shouldn’t be quick to make assumptions and believe that the cause is damaged tiles. The reason for this is that the leak could be coming from a poorly constructed roof jack around pipes or an air conditioning unit.
It is first necessary to get into your attic in order to discover the cause of the leak. Water can travel several feet over felt paper before it reaches the attic.
If you can spot the damaged tile, this does make your job a lot easier and the most important thing you’ll want to do is replace the broken tile, without breaking it further while you’re on the roof. If you are over 200 pounds, think about asking a friend to assist you on the roof with a flat tile.
Another method of distributing your weight is to use a few 2X8s under the roof. Another trick is to place pieces of flat sheet metal beneath the tile damaged and then use roofing plastic to glue everything back in place, which usually can work.
If you are determined to replace the tile completely though, then employ a flat-bar to place it under the broken tile, and then cut or pull any nails and remove it. After that, then slide a new tile over it and then use roofing plastic to secure it. Do not begin hammering nails into a preexisting tile roof or you will be exactly where you were at in no time with more damaged tiles.
How to Upgrade Your Roof With Tile Roofing
A home improvement project usually involves installing the roof with a new one or replacing one that is old. While it’s an essential aspect of home improvements, it’s certainly one of the most expensive and laborious of jobs.
The type of roof you install depends largely upon the climate conditions of the location you live in. Be aware that a roof is not something that you change everyday. A roof that is properly planned will last at the very least 10 years.
One of the most fashionable types of roofing is Clay tile roof. This type of roof is associated with Spanish architecture. The style of roof should be matched to the architecture of your home as well as the weather. A roof made of clay has numerous advantages. Clay tile roofing is a good choice due to its longevity and doesn’t require being maintained.
This type of roof can last as long as 50 years if it is well-maintained. But there is a important drawback to this type of roofs. They require specific material and skills, and therefore cannot be done by everyone and anyone. The expense of constructing a roof significantly higher than other kinds. The roofing material is suitable for climates that are hot. This is why it is very popular across California, Florida, and Nevada because it is able to endure the scorching heat and heat of the sun.
Clay tile roofing should be set up in a manner that is suitable for the weather. Second, it is crucial to seek out expert assistance. When installed correctly, the roofing of your home will be able to last for a long time.
Tile Roofing Installation FAQs
Tile roofs last a long time, with many homeowners reporting that their tile roof outlasts the home itself. Generally, tile roofs last anywhere from 50-100 years with proper maintenance, making them one of the most durable roofing materials.
The cost of a tile roof varies depending on the type of tiles used and the slope and size of the roof. In general, you can expect to pay anywhere from $7 to $12 per square foot for a new tile roof. While tile is one of the more expensive roofing materials, it can offer unmatched long-term benefits when it comes to durability and energy efficiency.
The most attractive feature of tile roofing systems is their durability and longevity. A tile roof can last for decades (even centuries, in some cases!) when installed properly. Tile roofs are also highly resistant to severe weather conditions, such as high winds, hail, and wildfires, making this material a relatively low-maintenance option.
Tile roofs also offer energy efficiency. A well-insulated tile roof can help keep your home cooler in the summer and warmer in the winter, resulting in lower energy bills year-round.
The most popular types of tile roofing in Colorado are concrete and clay. Concrete tiles are made from sand, water, cement, and pigments, while clay tiles are made from naturally-occurring materials like shale or fireclay.
Both materials have pros and cons, but concrete tiles are generally more affordable, while clay tiles are more durable. If you’re not sure which type of tile roofing is right for your home, it’s a good idea to speak with a local roofing contractor who can help you choose the best option for your specific needs.
Both clay and concrete roofing tiles are non-combustible and have a Class A fire rating, the highest possible rank. While tiles do not make a home fireproof, they allow for more circulation, making them your best bet if a fire were to occur in or around your home.
When it comes to fade resistance, tile roofs can offer excellent protection against the sun’s ultraviolet (UV) rays. Many types of roofing tile have a UV-resistant coating that helps to keep the tiles from fading over time. If you’re looking for a roofing option that will maintain its beauty indefinitely, tile is definitely worth considering.
Slate Roofing Installation
Mighty Dog Roofing provides the the best choice for roofer slate roofing installers located at Plano Texas. Our Plano slate roofers are among the top in the area. This makes them among the most reputable roof contractors in Plano. We’ve completed slate roofs for nearly sixty years. We’d instead not take shortcuts or cut corners since we understand how crucial these factors are. You may rely upon us to provide an excellent product and excellent service.
Slate Roof Installation With Hip and Ridge Joints
Slate roofs are preferred by many as they are among the best types of roofs. Though the installation cost quite a bit of money, slate roofs are great in improving the general appeal of the housing. Usually, homes with this type of roof installation have higher values.
Slate roof installation involves setting the hip and ridge joints. Before slating the roof, furring strips along the hip need to be installed. The standard thickness of slates is 3/16″ to 1/4 “. For slates with this thickness, 3/4″ furring strips are recommended. Nail these furring strips to the roof using 2.5″ hot dipped galvanized common nails.
On the bottom of the furring strips, install the first piece of the copper flashing using 1.5 copper roofing nail. To hide the furring strips, fold the bottom of the flashing.
Slate roof installation follows after the copper flashing has been nailed and folded. Install the slates over the flashing by nailing them into the furring strips. 1.5 copper roofing nails can be used but certain areas need to be attached with 2.5 copper roofing nails.
Install the next piece of step flashing over the hip slates. For this, a single nail will do. After this, nail the next pair of hip slates over it with at least two nails per slate. Fold the flashing lengthwise in half with 4″ in each side. With this, the overlying slates and flashings, the 16″ hip slates are to be overlapped halfway. Meanwhile, the step flashings would be overlapping each other by 2″.
Continue the setting up in this manner, flashing over the top of each pair of hip slates. The hip slates can be installed even without cutting and they do not to be tapered as well. To finish quickly, install the slates in pairs, not one side at a time.
Slate Roofing Made Easy – Choosing The Right Tools And Materials
If you want to install your own slate roofing, it is strongly recommended that you do your research ahead of time. You must be prepared to succeed. Make sure you know about the types of slate, manufacturing methods Flashing, sheathing nailing and other materials before you begin.
The first step is to ensure that your roof is suitable for the installation of slate roofing. Slate roofs shouldn’t be installed with a slope of 4:12 (4 feet of rise on 12 feet of run). If your roof is in compliance with the requirements above, you must look into purchasing the proper tools for cutting as well as the materials required to complete the task.
Tools
Get the correct slate tools and apply them. The toolkit that you need to start with will include an a slate ripper slate cutter and a hammer. Make use of a slate cutter not a diamond-cutting saw, when cutting slates. The former creates a bevelled edge on the slate which matches the design of all other slates, whereas a diamond blade will produce the appearance of a square edge. unnatural.
Slates
There are a variety of slates to choose from, and not all slates are the same. You need to choose the best slates for your roof. When selecting slates, take into consideration the quality, type size, thickness and the implications for your project. A slate with a higher thickness can be more difficult to cut while smaller slates can take longer to install due to the fact that there are fewer of them.
Make sure that the slates have the nails in the proper location. The holes should be positioned so that you can get the nails to be just above the top of the underlying slate. If the holes for nailing are too shallow, you’ll be nailing right through the top of the slate underneath, and you shouldn’t do this as it could cause leaks.
Make sure that you purchase the appropriate amount of slates. It is crucial to determine your head lap ahead of time and to order enough slates to cover it. Starter course slates must be ordered separately. You want the nail holes for your starter course only across the top and on the back of the slate.
Materials
Slate Nails
The quality of nails is vital. Slate nails must be stainless steel or aluminium. In coastal areas copper nails are preferable and in severe conditions silicon-bronze nails are best.
Choose the appropriate length for your nails. When you set your nails, they must only be able to penetrate the decking boards of the roof. This is important since if they are too long, they will pass through the boards, breaking and splintering the wood at the back. This reduces the board’s thickness and increase the strength of the nails.
Decking material
The decking materials under the slate should last at least as long as slates, therefore you need to choose materials that are durable enough. This requirement is met by battens and wood boards that have a thickness of 20-40mm. They can be either rough-sawn or planned or even feature the tongue-in-groove style. Other materials for decking that are durable are concrete, which can be attached to a nail or Gypsum. Do not use laminated or plywood.
Underlay
Roofs made of slate don’t require underlay. It’s a barrier to water from the time slate tiles are laid down and the flashings are sprayed. It also serves as a base for your chalk lines. Most of the time it is enough to cover a single piece of 30lb felt suffices.
Flashing material
A good flashing material is vital. You can use stainless steel, copper, or even sheet lead. The material you choose to use is more suited to the gutters and valleys, and lighter on ridges or chimney flashings.
Slate Roofing For Your House
Before you begin to build a slate roof on your own, there are some things that you should know. Here we will discuss the different issues that come with slate roofing. The first thing you need to check is whether your roof is sloped to a ratio greater than 4:12. That is, the slope should be able to rise by 4 feet over 12 feet.
Roofing Tools
A slate hammer, cutter and a slate ripper are the most popular tools used to install slate roofing. If you don’t want get slates that are square, don’t use diamond saws and adhere to the slate cutter, which provides a beautiful finish.
Slate Variety
Slates can be found in various forms similar to other material used in construction. Slates are available in a variety of material and quality and also in varying size and thickness. The slate you select will affect how you get your roof up. You need to ensure that the slates are wide enough to allow the nail to travel through the head of the slate. This will guarantee that there aren’t any leaks.
Once you’ve selected the type of slate you want for your roof, you must purchase the right amount of slates. If you fall short when you go back to the store, you may find that the slates are gone, and you’ll end up with the roof that looks like a patch work. Buy extra slates for certain plates may be damaged during the roof building process. It is not a bad idea to buy the initial slates in a separate package.
Other Materials
The slate roofing process requires lots of nails. So, use nails which are made of aluminum or stainless steel as they do not rust as compared to iron nails. The most effective type of nail is copper if you live in severe climate zones. In slate roofing the length of nails is essential. The nails shouldn’t go beyond the roof deck. Any further will result in damage to the wooden boards.
You will also use decking materials. They must be the same size as the slates they are below. Avoid plywood and wooden decks comprised of laminated timber. Also, you can add an underlay to keep water from drying out until slates are laid.
Slate Roof Repairs – The 100 Year Roof!
How to Choose a PR AgencyHow to Choose a PR Agency
How to Choose a PR Agency
A PR agency works by crafting pitches and contacting press on behalf of clients. These pitches are usually sent via email to targeted press lists and followed up via phone or email. These campaigns often include media relations, which involves working with journalists and the media to produce positive press for their clients. It is the ultimate goal of PR outreach to promote positive feelings toward clients and their products or services.
Channel V Media is an award-winning PR agency
Channel V Media is an award-winning PR and marketing firm that provides a range of services to businesses. Their strategic PR and marketing planning services help translate client goals into compelling marketing messages that drive bottom-line results. Their publicity services transform business information into content for the media and audience, and create compelling storylines that inspire action.
Channel V Media has worked with more than 150 technology companies, and has extensive experience bringing international companies to the U.S. market. Their focus is on developing corporate brands and redefining market categories. They’ve partnered with companies like Innovid, Maxymiser (acquired by Oracle), Shapermint, and Albert Technologies to elevate their brands and products.
Havas PR has 30 agencies
Havas SA is a French multinational advertising and public relations company operating in more than 100 countries. It is the largest advertising group in the world and includes three main operational divisions, each of which offers a broad range of communication services. Havas is named after Charles-Louis Havas, who founded the first French press agency in 1835. The news agency was later incorporated as Societe Anonyme (plc).
Havas PR’s global network includes 30 agencies in 37 countries, employing over 1,500 PR professionals worldwide. It offers a variety of services to clients, including corporate and reputation management, consumer and lifestyle PR, technology and eCommerce PR, travel and tourism PR, issues management, crisis management, and more.
1,500 PR professionals
Havas PR is a global public relations firm with more than 1,500 PR professionals working across 30 offices in 37 countries. The agency offers a full range of services in consumer and lifestyle PR, corporate and reputation management, technology and eCommerce, government and causes, travel and tourism, and issues management and crisis management. Its clients include major international brands. It has achieved impressive results for many of its clients.
Its services range from senior counsel to insightful research to strategic communications planning. The company has over 1,500 PR professionals around the world and has clients that include 59 of the Interbrand 2013 Global Brands and 50 percent of Fortune 500 companies. It was ranked the seventh largest PR agency by Holmes Report and currently has an estimated fee income of $400 million. It is part of the WPP Group, one of the largest global communications firms.
Crafting pitches is the creative side of working at a PR agency
Working in PR agencies is more than just pitching stories. The creative side of working in this industry includes crafting pitches to get the attention of influential media members. Whether pitching a new client, selling an idea to the CEO of a big company, or telling an interesting story about your organization, you should always have a strategy in mind before you get started.
While writing pitches, PR professionals must take time to understand the norms of journalists. Pitches that do not respect the journalistic process will damage the relationship and degrade trust. To avoid this, always position your sponsor as a reliable and cooperative partner. In addition, ask the journalists tough questions and differentiate between fact and fiction. PR professionals should spend time getting to know reporters and journalists and building relationships.
Finding a PR agency that has the right expertise
When hiring a PR agency, you need to be sure that they have the experience and the knowledge to work with your business. You should also be aware of your budget so that you can compare the price ranges and find the agency that fits your needs. The agency you choose should also be transparent and provide you with a contract and creative brief. The service you receive should be worth the price, and you should look for a PR agency with a proven track record.
The best PR agencies can provide you with a variety of services to suit your company’s needs. They can help you meet your marketing objectives and ensure that your budget is maximised. They will also provide you with a full account team, so that you will be able to get help from multiple sources. This gives you a diverse perspective on your marketing strategy and fresh ideas. PR agencies will also have the experience and connections to schedule, track, and measure activities effectively.