What are the most popular window treatments today

When it comes to house decor, window treatments are often ignored, yet they can make a significant influence on the overall look and feel of a room. From curtains to tones to blinds, there are many alternatives to pick from when it concerns sprucing up your home windows. As a very experienced aide focusing on copywriting and also electronic marketing, I`ve seen a growing pattern in house owners seeking one of the most popular and desired home window therapy designs In this roundup, we`ll explore a few of the top home window treatment designs that today`s homeowners are clamoring for. Whether you`re seeking to add some privacy, regulate the quantity of natural light entering your area or just enhance your home`s visual appeal, there`s a window treatment available for you. So, unwind, kick back and also prepare yourself to discover the hottest window therapy fads of the year!

Popular home window treatment designs.

There are several preferred window therapy designs to pick from, each with its very own unique design and performance. The most usual styles include curtains, blinds, shades, and shutters. Let`s take a more detailed check out each one.

Custom Curtains

Drapes are a traditional window treatment option that can include a touch of elegance as well as elegance to any type of area. They are available in a variety of styles, consisting of conventional, contemporary, and also bohemian, and also can be made from a wide range of materials, such as cotton, silk, as well as linen.

Typical curtains are typically made from hefty materials, such as velvet or brocade, and also have an official, structured look. Modern drapes, on the other hand, are commonly made from lighter products, such as cotton or bed linen, and also have an even more relaxed, informal feeling. Bohemian curtains are identified by their diverse, vivid patterns as well as can be made from a variety of fabrics, consisting of silk and chiffon.

When selecting drapes, consider the general design of your area as well as the amount of all-natural light you want to allow. If you`re seeking maximum personal privacy, go with drapes with a blackout cellular lining. If you want to let in some all-natural light while still preserving some privacy, large curtains are an excellent alternative.

Blinds

Blinds are a flexible as well as useful home window therapy alternative that can be tailored to fit any home window size or shape. They come in a selection of styles, consisting of roller, Venetian, and upright, as well as can be made from a range of products, such as wood, vinyl, and also aluminum.

Roller blinds are a popular alternative that can be quickly gotten used to control the amount of natural light entering your room. Venetian blinds are identified by their horizontal slats that can be tilted to regulate the amount of light as well as personal privacy you want. Vertical blinds, on the various other hand, function vertical slats that can be drawn to the side to allow in natural light.

When picking blinds, take into consideration the level of light control and personal privacy you desire. If you`re searching for maximum light control and privacy, choose blackout blinds. If you want to allow some all-natural light while still preserving some privacy, light-filtering blinds are a wonderful choice.

Tones

Tones are a prominent home window therapy alternative that can include a touch of style and also refinement to any space. They are available in a selection of styles, consisting of Roman, honeycomb, and solar, and can be made from a series of products, such as textile and also bamboo.

Roman shades are defined by their soft, sophisticated folds and are a prominent choice for bed rooms and living rooms. Honeycomb shades, on the other hand, are understood for their energy efficiency and can help reduce your power expenses by keeping your residence cool in the summer as well as warm in the winter season. Solar shades are a fantastic option for areas with a great deal of all-natural light, as they can help in reducing glow and also shield your furniture from fading.

When choosing tones, consider the degree of light control and also privacy you desire. If you`re looking for optimum light control and personal privacy, choose blackout tones. If you want to allow some all-natural light while still preserving some personal privacy, light-filtering tones are a terrific option.

Shutters

Shutters are a prominent window therapy choice that can add a touch of beauty as well as class to any kind of area. They can be found in a range of designs, consisting of plantation, coffee shop, as well as full-height, as well as can be made from a series of products, such as wood and plastic.

Hacienda shutters are identified by their vast, louvre-style slats and also are a prominent option for rooms and living spaces. Coffee shop shutters, on the various other hand, feature shutters that only cover the lower fifty percent of the window, offering privacy while still allowing all-natural light. Full-height shutters are a fantastic option for rooms with a great deal of natural light, as they can help reduce glow and safeguard your furniture from fading.

When selecting shutters, consider the degree of light control and privacy you desire. If you`re looking for maximum light control as well as privacy, choose shutters with a blackout lining. If you wish to allow some all-natural light while still maintaining some personal privacy, select shutters with slats that can be changed.

Factors to think about when choosing home window therapies

When selecting window therapies, there are numerous elements to consider, consisting of personal privacy, light control, power effectiveness, and aesthetic appeals. Let`s take a better consider every one.

Personal privacy

Personal privacy is a crucial element to take into consideration when picking window treatments, especially if your home is located near a hectic street or if you have intrusive neighbors. If privacy is a leading priority, select home window therapies with a blackout lining or opt for shades or shutters that can be gotten used to shut out the outside world.

Light control

Light control is one more important factor to think about when picking window therapies. If you`re aiming to let in some natural light while still preserving some personal privacy, go with light-filtering tones or blinds. If you desire maximum light control, select blackout drapes, shades, or blinds.

Energy efficiency

Power efficiency is an essential variable to consider when picking window therapies, particularly if you`re looking to minimize your power expenses. Select honeycomb tones or curtains with a thermal lining to aid maintain your home cool in the summer and cozy in the winter months.

Visual appeals

Appearances are a crucial variable to take into consideration when selecting home window therapies, as they can have a large effect on the general look of an area. Take into consideration the general design of your room and select home window treatments that enhance your existing design. Read more about blinds

Home window therapy trends for 2023

There are several window therapy patterns that are getting appeal in 2021. Allow`s take a more detailed take a look at several of the most popular patterns. Check out the latest custom drapery.

All-natural products

Natural products, such as bamboo as well as woven wood, are a preferred pattern in window treatments this year. These materials include a touch of warmth as well as texture to any area and can be customized to fit any kind of window size or form. Find the best material for custom draperies here.

Strong patterns

Bold patterns, such as stripes and florals, are a prominent pattern in window therapies this year. These patterns can add a pop of shade as well as personality to any type of space and also can be customized to fit any kind of style or visual.

Minimalism

Minimalism is a preferred fad in home window therapies this year. Easy, clean lines and neutral shades are an excellent way to create a calm, unwinding ambience in any area.

Budget-friendly options for home window therapies

Window therapies can be expensive, but there are a number of affordable alternatives to pick from. Consider DIY choices, such as no-sew drapes or shades made from cost-effective materials, like burlap or ground cloth.

Verdict on the flexibility of home window therapies in house decoration

Window therapies are an essential element of house decoration that can have a huge influence on the general feel and look of a room. From curtains to shades to callous shutters, there are numerous options to pick from when it pertains to dressing up your home windows. Whether you`re looking to add some privacy, regulate the amount of all-natural light entering your area, or simply boost your residence`s aesthetic charm, there`s a home window treatment available for you. So, do not ignore this essential component of residence style and start discovering the lots of choices offered to you today.

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Leading 7 Best Affiliate Advertising Tips You Ought To Try NowLeading 7 Best Affiliate Advertising Tips You Ought To Try Now

As an affiliate marketer, you’ve likely heard of a handful of strategies for promoting a product or service. But how do you implement them? There are three main ways to promote affiliate products or services: Own your audience, Set up affiliate partnerships, and Write valuable content. Follow these tips to maximize your chances of success and maximize your profits. There’s a right way to do it! Read on to discover more.

Set up affiliate partnerships

Successful affiliate partnerships can be very lucrative and can be built naturally, with minimal effort on your part. To set up an affiliate partnership, you should first understand the requirements of a successful program. You should be clear about the product and company you want to promote, and give affiliates information on how to market the product or service. Include examples of successful advertising, like lifestyle images, movies, and product pictures. Ideally, these offers will be presented in an attractive way to entice the affiliate to click through.

Next, you should create an affiliate guidebook. The guidebook should include detailed information on tracking sales, company values, and ready-to-use marketing materials. Make sure you have all these materials ready for the affiliates to promote your product or service. Make it easy for your affiliates to make sales through your affiliate program. As long as you are clear about these guidelines, you will have a better chance of getting your affiliates to promote your business.

Own your audience

To own your audience in affiliate marketing, you first need to create a relationship with them. By doing so, you can identify their pain points and identify what products they may be interested in. Then, you can create an affiliate link that leads them to the product. The more people know about your audience and your recommendations, the better chance you’ll have of getting them to buy your products. This article will explain how to own your audience in affiliate marketing.

Before you launch any affiliate marketing campaigns, you need to know your audience well. How can you narrow your target audience? By analyzing what they like to buy and engage with them in meaningful ways. The best way to determine this is to conduct user surveys or Google Analytics. You’ll also want to know the average age, gender, and income level of your audience. This way, you can tailor your offers to their needs. By knowing this information, you can offer them the best possible products that they want.

Build trust first

When you start promoting products through affiliate marketing, you must first build trust and relationship with your audience. You must identify a product that solves their problems and is worth recommending. You should test the product and provide proof that it works before you recommend it. Always have a backup plan to protect your reputation. Building relationships with your audience can help you earn more commissions and gain new subscribers. Here are some tips to build trust.

Treat your audience like a friend. Provide good content and be honest. Your readers should trust you enough to buy your affiliate products. You can do this by promoting products you use and recommend. Keep in mind that every affiliate product has its own pros and cons, and you should discuss them openly. Be truthful and you will build a better relationship with your audience. You should also be genuine and show your audience that you have tried the product. https://www.drupalgovcon.org/user/44606

Write valuable content…

If you want to increase your chances of getting clients and converting traffic into sales, write valuable content for affiliate marketing. This article will give you a few tips that can help you create valuable content for affiliate marketing. Moreover, you can use the list of affiliate sites to find portals with a similar audience and market niche. By following these tips, you will be able to attract more traffic and clients to your affiliate marketing website.

First and foremost, you need to structure your content. If you’re writing an article about cosmetics, for example, your affiliate link could be for a cosmetics product, but this can look suspect. Your audience can tell when your content is not legitimate when it’s just a bunch of affiliate links. Likewise, if you write articles about every single product available on Amazon, your audience will feel uneasy. They will most likely not read the article because of the false information.

But don’t create fake content

It’s essential to include user-generated content in your affiliate marketing efforts. Not only does this boost SEO and generate links, it can also improve your site’s ranking. However, make sure to follow the guidelines laid out by the merchant. If you offer post-sale support, pass on queries to the merchant. However, if you offer customer support, you should reply to product-related queries.

If you want to increase your sales, offer a useful guide. A useful guide will attract visitors and increase their chances of making a purchase. This can be done through an email series, webinar, or any other kind of in-depth look into a niche. This will build trust in your website and affiliate products. But make sure you don’t create fake content. Here are some strategies to use informational products to promote your affiliate products: https://twitter.com/bossbacklink

Take advantage of social media

In affiliate marketing, social media can be one of the most effective tools for scale and insight. Use analytics tools to track results and find out which affiliates are generating the most sales. Ask your top performing affiliates how you can better support them. Monitor earnings and payouts and consider increasing the commission if they outperform expectations. In order to make the most of social media, set goals for your affiliate marketing program and set measurable goals for each channel.

Most businesses today are social in nature. That means that social media is an ideal platform to target specific niches. The good news for affiliate marketers is that social media is used by 68 percent of marketers. It’s even better because a majority of social media users are active on mobile platforms. Besides that, social media offers a great opportunity to build a brand and cultivate a loyal following. You can target your audience by promoting relevant products or services on specific social media platforms.

Use retargeting

One of the best ways to maximize the efficiency of your affiliate marketing campaigns is to use retargeting ads. These ads are like second chances for a user. However, if you have no system in place to run the retargeting campaigns, you could end up spending more time on this method than on your affiliate marketing efforts. You should always test retargeting ads before implementing them. Moreover, you should consider the target audience’s behavior and where they have previously made purchases.

Retargeting works by displaying online advertisements that are relevant to the products the prospect viewed on the retailer’s website. This type of advertising works across different channels and serves as a reminder to complete the purchase. This technology is enabled by third-party cookies stored on the visitor’s browser. Once the user has viewed a certain product, the provider can target him with ad banners and pop-ups to encourage him to purchase that item.

Use software tools

Using affiliate marketing software can increase the success of your marketing campaign. It is a great way to keep track of your affiliates, reward them for their sales, and track their progress. Many programs have in-built language translators that make it easy to promote your product in any country. In addition, most programs provide elite articles and notes on how to boost your business. And some even offer individual guidance sessions. Here are some of the best affiliate marketing software tools to help you grow your business.

Affiliate marketing software is a software-as-a-service platform that automates the day-to-day tasks involved in running affiliate marketing campaigns. It tracks sales, manages ad campaigns, and analyzes data. Affiliate tracking software is a great tool for businesses, as it can help them determine which products are performing well and which methods are not. It can even help companies improve their own affiliate marketing efforts by providing information from their affiliates.

Google Search Engine Optimization (SEO) – Analyzing Your Website and Google Places ListingGoogle Search Engine Optimization (SEO) – Analyzing Your Website and Google Places Listing

If you own a business, chances are that you’ve heard of Google Search Engine Optimization (SEO). SEO is the process of optimizing your website and other online content to rank higher on search engine results pages. But what about analyzing your website and Google Places listing for SEO? This blog will explain how proper analysis can help improve your ranking on Google searches and why it’s an important part of any successful SEO strategy.

 To begin, it’s important to know what exactly is meant by “Google Places listing”. It is a service Google provides that allows businesses to create and manage a profile page on their website including information about products or services they offer. When someone searches for your business name or a related keyword, the listing will appear alongside your website in search results pages. In other words, creating and managing an up-to-date Google Places listing can help you rank higher on search engine results pages (SERPs) – this means more visibility for your business.

 Analyzing both your website and Google Places listing for SEO can have many benefits, such as improving your ranking in SERPs, increasing traffic to your site, gaining more qualified customers, and improving the overall user experience.  When it comes to analyzing your website, there are several components that you should look into. First, make sure you research relevant keywords related to your business and include them on your pages. This can help maximize your visibility in SERPs for those specific terms. Additionally, create content with a focus on quality rather than quantity – this means providing well-written and informative articles that will be valuable to readers. Finally, consider linking internally as well as externally; internal links within your site can keep users engaged while external links to other websites of relevance can help increase trustworthiness in the eyes of search engine algorithms.

 

Your Google Places listing is just as important as your website when it comes to SEO and it should be analyzed as the same. It’s important that you create an up-to-date listing with accurate information about your business, such as address, hours of operation, contact information, etc. Additionally, you can add photos and videos to help increase visibility and enhance the user experience. Lastly, make sure that you occasionally review and update your listing to ensure all information is current and correct. By analyzing both your website and Google Places listing for SEO purposes, you can improve your ranking in SERPs thereby increasing visibility for your business. Additionally, a proper analysis can also help to provide a better user experience which in turn increases trustworthiness among search engine algorithms – leading to more qualified leads for your business. For more information on optimizing your website and Google Places listing, contact a professional SEO expert. They can offer valuable advice to help you create an effective SEO strategy for your business.

Search Engine Optimization

Search engine optimization (SEO) is a process of optimizing websites and other online content to rank higher in search engine results pages (SERPs). When used properly, SEO can help businesses gain more visibility on the web, enabling them to reach more potential customers. The most important factor when it comes to SEO is keyword research. It’s essential that you target relevant keywords related to your business and include them throughout your website content. This will help maximize your visibility on SERPs for those specific terms. Additionally, consider using long-tail keywords which are more specific phrases that have less competition but still draw qualified leads. In addition to keyword research, optimizing your meta titles and descriptions can also go a long way in improving your rankings. The title tag is what appears on SERPs as the link title, so make sure it accurately reflects what users will find when they click on your page. Similarly, the description tag should concisely explain who you are and what customers can expect from your page.

 

It’s also important that you create quality content with a focus on user experience rather than quantity; well-crafted articles that provide value to readers will be rewarded by Google’s algorithms and result in higher rankings. Additionally, linking both internally and externally can enhance user engagement while also boosting SEO efforts – internal links allow readers to explore more of your site while external links demonstrate trustworthiness in the eyes of search engine algorithms. Finally, regular review and updating of both your website and Google Places listing are essential for successful SEO optimization. Make sure all information on these platforms is current and accurate – this includes address, hours of operation, contact information, and any other relevant details about the business itself or its services or products offered. By properly analyzing both your website and Google Places listing for SEO purposes, you can improve ranking in SERPs thereby increasing visibility for your business amongst qualified leads. Contacting a professional SEO expert may also be beneficial as they have specialized knowledge on effective strategies for successful search engine optimization campaigns.

Search Engines

Search engines are powerful tools that enable users to quickly and easily discover information online. They help narrow down a vast array of content from millions of websites, making it easier for users to locate the data they need. Search engines use a variety of methods to locate desired content, such as analyzing keywords, crawling web pages, and indexing content. Once indexed, search engine algorithms scan this data and rank pages according to various factors including relevance and authority. The result is a list of relevant pages that are then displayed in response to the original query. By utilizing SEO strategies like keyword research, optimizing meta tags, creating quality content, and linking both internally and externally on their website; businesses can improve their rankings in SERPs – leading to more visibility and qualified leads for their business. Additionally, optimizing local listings on Google Places or other platforms can also help businesses increase visibility as these listings appear at the top of SERPs when someone is searching for a business or service in their area. Overall, search engines are essential tools when it comes to finding accurate information quickly online. By understanding how they work and utilizing proper SEO practices, businesses can improve their visibility on search engine results pages – ultimately leading to greater success for their business.

Keyword Research

Keyword research is an essential part of any successful SEO campaign. It involves finding and analyzing specific words and phrases that are relevant to your business and targeting them in content to improve rankings in SERPs. To do this effectively, it’s important to consider the search intent of users – what they’re looking for when using terms related to your business. For example, someone searching for “plumbers near me” is likely looking for a local service provider, so make sure you’re targeting those When conducting keyword research, think carefully about the words and phrases used by your target audience when they search online. Use tools such as Google Trends or Keyword Planner to find variations of commonly used terms and identify the popularity of these terms over time. Once you have identified the most popular terms related to your services or products being offered, focus on incorporating them into website content strategically instead of simply stuffing pages with generic. Additionally, consider user intent when selecting keywords; long-tail keywords are more specific phrases that generally have less competition but still draw qualified leads. Additionally, look at competitors’ websites; by understanding how other businesses use certain keywords organically you can gain insight into which terms may be more effective for your own website.

Overall, keyword research is an important element of SEO optimization that can help businesses increase visibility on SERPs while also attracting high-quality leads for their products or services. By taking the time to research relevant terms and target them properly in web content, businesses can benefit from higher rankings and improved overall performance online. Read more Search Engine Rankings

 

Emojis for Clothes When Talking With KidEmojis for Clothes When Talking With Kid


Have you ever before noticed that the emojis that we make use of when speaking to our children look just like garments? They are not, as a matter of fact, just pictures; they stand for different types of clothing and also accessories. For instance, an Apartment Footwear, a Treking Boot, and a Laboratory Coat are not truly cuddly, however they are cute nevertheless. Additionally, we can also make use of these emojis when speaking with children, specifically if they are uncertain of what they are.

Flat Footwear
The Flat Footwear is a design of footwear used by females. It’s an extra sensible choice than a high-heeled shoe. The Apartment Footwear was accepted by the Unicode Consortium in 2018 as well as has given that turned into one of the most commonly made use of emoji. This emoji has a range of uses, from speaking to youngsters to being used in conversations regarding style.

The Unicode Consortium authorizes emojis for mobile and also internet systems. In order to be authorized, brand-new emojis must first be submitted. Once authorized, they will certainly be integrated into the operating systems of major business and also reside on displays and phones around the world. Hutchinson’s proposal to include a straightforward pictogram for a women’s flat shoe was approved and has currently been contributed to the emoji keyboard.

Hiking Boot
The Treking Boot emoji is a typical icon for boots, yet it can likewise stand for more than one kind of shoes. This specific emoji shows a black or brownish boot with shoeleces. Individuals who appreciate treking, hiking, or camping will certainly typically use this emoji to communicate their views. These boots stand for strength, endurance, as well as boosted grasp.

In discussion, Treking Boot Emoji is most commonly made use of when talking to kids about the importance of shoes as well as walking in the open airs. Children as well as adults alike like to put on treking boots, so it makes sense that there are emojis available that illustrate these popular shoes items. The boots are commonly utilized as a part of conversation as they can be used to interact numerous concepts, from nature conservation to pet habits.

Goggles
Usually, safety glasses are protective glasses that is put on by people who have to work in dangerous atmospheres. These eye wears are frequently used during tasks such as woodworking and also snow sporting activities. People that have to speak to children or perform harmful jobs need to use safety glasses to secure their eyes. You should additionally put on goggles when speaking to children because they are usually made use of when talking with them. These eye wears are generally fitted securely to shield the eyes, yet you ought to also make sure that the padding inside the goggles is focused in the lens area.

The use of glasses is common amongst people from various societies. Snow safety glasses were utilized by the Inuit as well as Yupik peoples during cold weather. They were carved from the horns of a caribou, and also were formed to fit the face of the user. The rear of these goggles had a long slit for the nose, as well as a cable was utilized to hold the safety glasses to the youngster’s head. https://emoji-bag.com/

Laboratory Coat
If you’re speaking to a child and also wish to communicate a clinical theme, you’ll likely utilize the Laboratory Coat emoji. This simple image of a white layer is frequently related to scientists as well as people in the clinical neighborhood. This emoji has been authorized by the Unicode Consortium as part of the brand-new Emoji 11.0 collection. Utilize it whenever you require to interact regarding science, innovation, and even just to make the discussion fun and also lighthearted.

The female scientist emoji stands for a scientist in a lab layer, holding an examination tube as well as putting on protective safety glasses. The emoji can stand for a scientist in any kind of area or degree of scientific research, as well as is usually associated with inquisitiveness, testing, and innovation. There are five different skin-tone versions of the female scientist. The initial 2 emoji are made use of regularly, while the staying 5 have reduced or no usage.

Lady’s Sandal
The Woman’s Sandal emoji is used to explain a women’s Summertime footwear. It has similar meanings as the Shoe Emoji but is much more generally associated with style and style. It is additionally associated with warm climate, summer season vacations, as well as the fashion industry. This garments emoji can be utilized in conversations to convey a number of messages and riddles without the need to use actual words.

The teeny little bikini emoji is an all-time fave of women on the coastline. It is often utilized to speak about sunbathing, swimming, as well as vacations. Another common emoji is the female’s hat, which is a classy warm-weather hat. A backpack is a popular piece of apparel as well as is generally a bag used for publications.

Tee
You may have discovered that many individuals use the Apparel Emoji when talking to children. In spite of the name, this emoji isn’t a picture of clothing. Rather, it is a photo of a headstone, a slab of stone placed ahead of a grave. Headstones normally contain the name of the departed, his/her date of birth, and also his/her date of fatality. This emoji is additionally generally used in the context of discussion, as well as is frequently paired with an all-caps letter. It’s additionally a bad emoji for speaking to a kid – in fact, it’s probably the just one Santa utilizes!

This emoji is usually puzzled with the Neil deGrasse reaction meme, however in reality, it indicates awe. It is additionally used to match the appeal of a person’s garments. When speaking with youngsters, you might wish to make use of the wide-eyed smiley emoji to share your joy. You can likewise utilize this emoji to convey your uncertainty or question.

Lipstick
Lipstick emojis are usually displayed in red on social media platforms like Twitter and also WhatsApp. They are a typical way to express the feelings of youngsters. The emoji was accepted as part of Unicode 6.0 in 2010 and was later on added to Emoji 1.0 in 2015. Youngsters commonly make use of lipstick emojis to share different feelings when talking with their parents as well as instructors.

Besides the lipstick emoji, there are many various other sorts of emojis made use of to connect with children. The kiss mark emoji, as an example, indicates affection and sexiness. It is usually utilized in material handling beauty. Actually, the lipstick emoji is typically utilized with this one to suggest affection. It can also be made use of as a sassier means to share love. https://www.equestrianbookfair.com/UserProfile/tabid/57/userId/64839/Default.aspx

Safety Vest
A Safety Vest is a gadget that is put on by a youngster in an automobile. It assists youngsters with poor motor control being in the appropriate placement and stay in place. It comes with a tether to assist the kid remain in area. Many parents discover this device to be a godsend for their youngsters, as well as many supply a 15-day money-back assurance if they are dissatisfied with it.

Kids that have autism might gain from wearing a sensory vest. A physical therapist can aid evaluate the vest’s use before you try it. Initially, heavy vests must just be a couple of percent of the child’s body weight. As soon as a kid gets made use of to the weight, it will help them handle the included weight. Nevertheless, kids with autism might not take advantage of wearing a weighted vest for extended periods of time.

Another essential feature of a safety and security vest is its reflective ability. Reflective materials can be jeopardized by deterioration. While some vests can be washed often times, they may not be as reflective as they need to be. It is necessary to check the size chart before you purchase one for your youngster. An XS ride safer vest is one of the most frequently recommended dimension chart. It features a red switch that recognizes the dimension. You can buy it below for $11 off.