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“YouTube is the biggest pain point for parents today,” said James Steyer, CEO of Common Sense Media, a San Francisco-based nonprofit group that advocates for families and schools worldwide. “Kids just stumble into completely inappropriate content constantly because it’s algorithmically driven.”. Steyer and others say YouTube exemplifies a tectonic shift in children’s programming over the past generation – away from the federally regulated, time-constrained world of broadcast television. The increasingly dominant online world delivers all-but-unregulated content that can be uploaded by virtually anyone, almost anywhere in the world, and that can reach children at any time, depending on parental vigilance used pointe shoes for sale uk sale.
YouTube has consistently said its platform is not intended for children, and it created the YouTube Kids app in 2015 to satisfy the demand for more heavily curated content aimed at younger audiences. “Protecting kids and families is a top priority for us,” YouTube said in response to questions about inappropriate content reaching children. “Because YouTube is not for children we’ve invested significantly in the creation of the YouTube Kids app, a destination made specifically for kids. We don’t allow users under 13 to create or own accounts on YouTube, and when we identify an account of someone who is underage we terminate that account – we terminate thousands of accounts every week as part of that process.” used pointe shoes for sale uk sale.
But parents, consumer groups and pediatricians report that YouTube itself is wildly popular with children, more so than the kids app. Children watch YouTube on mobile devices – their own and their parents’ – as well as on internet-enabled televisions and via browsers on laptop computers used pointe shoes for sale uk sale. Through browsers, YouTube has no requirement that users sign in, except in cases when a video carries an age restriction, meaning there’s no practical barrier to children watching most videos on the service..
Videos with age restrictions require users to sign in to an account before watching, so it can establish that they are at least 18. This step can deter children, though experts say many children lie about their ages to create accounts on YouTube and other services. YouTube said its “review team” puts age restrictions on content that contains vulgar language, nudity, violence or dangerous activities, when such videos are brought to YouTube’s attention used pointe shoes for sale uk sale. Content with age restrictions cannot carry ads or be monetized by its creators..
In a Pew Research Center poll last year of parents with children younger than 12, more than 80 percent said their children watch YouTube, and 34 percent said their children watch it regularly. In its 2017 annual survey, the market research firm Smarty Pants named YouTube “the #1 kid brand,” calling it “the most powerful brand in kids’ lives.” The survey distinguished it from the YouTube Kids app, which was less popular among those between ages 6 to 12. Researchers say YouTube’s algorithms for recommending content cause particular problems for children because they often sit in front of a screen for long stretches, watching whatever plays automatically. The content, however inappropriate in the view of parents, can mesmerize children lacking the maturity to turn away from words or images that may be unhealthy used pointe shoes for sale uk sale.